How Mobile Marketing Works
Broadcast by Text
Alert your customers: Your company’s app and mobile website both include an “Alert Page.” This Alert Page may be quickly updated at any time to let your customers know about a critical marketing offer that is of value to them. Through the Alert Page, you can list discount and promotional offers, sales invitations, special announcements and events, product launches, daily specials, and much more.
PLEASE NOTE: Having the app installed on their Smartphone, mobile device or pc does not automatically add someone to your subscriber list. In order to receive your alerts and updates via text message, customers must text your keyword to the assigned short code. There is more information to follow about how the text subscription process works.
Designed as a tickler: The text message, app and mobile web system are designed primarily to “tickle” your customers. “Tickle” means to alert them to an important update. The expected result is that the alert message will prompt the customer to check your company app or mobile website for additional details concerning the alert. Remember, you may update or edit the contents of each page on your mobile website and app as frequently as you would like.
For example, as a restaurant owner, you are using your company app to promote your daily featured menu item. Today, you update your app with a photo of your world-famous Ossobuco dish, accompanied by an enticing write-up and a special comment from your chef. Once the page is updated, you edit your app’s Alert Page, indicating that everyone should check your app or mobile site for more information about tonight’s special.
Total coverage: There is no better way to gain a customer’s attention than to ensure that your message is delivered in a variety of ways. By adding text to your app and mobile website, your message is made accessible to nearly 100% of mobile devices. This means that the important information you want to share is available even to those subscribers who do not have a Smartphone.
With the increase in Smartphone ownership, there is not a valid reason to continue utilizing text as your only mobile marketing platform. For the same or lower cost than you would pay for a text advertising service elsewhere, Call 2 Action Mobile can provide you with your own Smartphone app and mobile website in addition to the built-in unlimited use text broadcast service.
Orders outside the United States: While our Smartphone apps and mobile websites are accessible globally, our text system is only operational within the United States. If you place an order from outside the United States, you will still need to pay the same rates regardless of whether or not you are able to utilize the system’s built-in text features. Our pricing is based on the value of our combination app, mobile website, and text service.
Remarkable Results Instant Replytm Program
Instant Replytm is a customizable advertising text message that U.S. mobile phone companies “bounce back” to cell phone users whenever they text URMSGtm (87674) and your KEYWORD to a designated Short Code (368638). It’s like an Auto-Responder service for SMS Text Messages. Instant Replytm allows you to instantly communicate your message that you want audience to receive right now. Examples may include; point of sales promotions, event times, real estate listings, message of the day; basically URMSGtm that you want your customer to see right now.
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Easy to Use Text Broadcast System
The text service that is built into your app and mobile Website uses a short-code based TXTRS system that will enable consumers to subscribe and receive your promotional messages via text message. Consumers can subscribe by texting your chosen keyword to our short code, and your promotional messages can be updated and broadcast at any time.
How Your Text System Works
- Select Your Text Keyword From Your Back Office. Log into your back office. Select a unique keyword that you would like to use for your mobile marketing campaign. Once selected, this keyword is permanently assigned to your account and may not be changed. The keyword can be your brand, business name, or any easily remembered word that a customer would associate with your business. For example, If your business name is Sam’s Pizza, you may want to select from the following keywords: “sams”, or “pizza”, “samspizza”, “delivery”, or “hungry”.
- Issue a Call 2 Action. Once your account has been activated, consumers can subscribe to your mobile marketing campaign via text. They do this by sending a text message containing TXTRS (space) plus your KEYWORD to the short code number 368638. For example, if your selected keyword is pizza, subscribers would need to text the phrase txtrs pizza to 368638. Don’t forget to add the space between txtrs and your keyword.
- Outline the Simple Opt-in Process. Once the subscriber has texted TXTRS and your keyword to 368638, the Call 2 Action Mobile text engine will automatically generate a text reply requesting that the consumer verify their intent to subscribe to your keyword. After verification is received, the text engine sends a confirmation text message. Once confirmation is received, your new subscriber will begin to receive your alert messages via text.
- Send A Text Broadcast. To send a broadcast message, log in to your back office and select “Send A Text Broadcast” from the main menu. Your new message is automatically cued to be sent to your text subscribers.
Create Your List
- If you have an existing customer database, email list or a list of customer cell phone numbers, announce to those subscribers that they can now download your free app and mobile website. Provide directions to make it as easy as possible for them to do that. Include sign-up information on all of your print advertising, menu, outdoor signs, flyers, Facebook and Twitter accounts, and any other advertising venue.
- Start your own Text Club. Let your customers know that they can receive special discount offers by joining your company’s text club. In order to have people willing to text in a request to join your club, you need to offer them something of value in return. Examples are: a two-for-one special, 50% off for VIP text club members only. Instruct the customer to show their paperless coupon to the cashier, wait staff or store manager to redeem it.
- Once your customers have downloaded your app and mobile website, and have joined your Text Club, you are ready to start your mobile advertising campaign. Within 30 to 60 days, you will begin to see an increase in your business. How quickly you begin to see the benefits depends on how large a list you begin with.
Take Us for a Test Run
Download our app onto your Smartphone, iPad, Laptop or PC. Enter the following into your mobile browser, or click on this link:
http://motexts.com/w/index.php?advid=1102
To view the app or mobile website from a non-mobile device such as your PC or laptop, click on the HOME button at bottom of the page.
Your App will have similar features designed the way you choose.
