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We Want You to be Successful with Your Mobile Marketing Program Which Includes Your Mobile App, Instant Replytm and Text Messaging
Step 1:
Create your campaign with a promotion, special offer or message that will entice your target audience. You want to offer something that will make it worthwhile for your customers to visit you, or provide them with a message that keeps your organization’s members informed about current happenings.
Step 2:
Encourage signups for your mobile text program, encourage customers to use your Instant Replytm program and downloads for your new mobile app with a Call 2 Action. Promote your Call 2 Action on all of your current advertising using your QR code, e.g., box toppers, direct mail, signage at the front counter, on menus, at the hostess stand, etc. Basically everywhere you can think of. New and existing customers will see your offer to use your on demand Instant Replytm program, as well as subscribe to your text marketing program and opt in via text message, as well as download your mobile app. Additional ideas for promoting your mobile marketing program are:
- Email: Promoting your new mobile marketing campaign via your current email list can be one of the best ways to get your customers into your mobile marketing database. They’re already interested in your products and services and they’re already familiar with your brand.
- In-store: Signing up customer’s in-store is another easy way to build up a mobile marketing database. Catch customers while they’re engaged with your product and ask them to opt in via keyword and short code in person. This will help build value into your campaigns.
- Print ads: Place a mobile Call 2 Action utilizing your QR code in all of your print advertising. This includes magazine ads, brochures, trade show material, catalogs, and any other promotional or special event materials. Your QR code will take your customers directly to your mobile website allowing them to view it and to download it for future, continuous 7/24 communications.
- Web site: Let online visitors know about your mobile marketing program on your web site. It’s a great way to capture leads that are browsing around the web looking for a service like yours.
Step 3:
Send out weekly text messages to your subscribers. Send mobile coupons to your subscribers to gain same-day foot traffic in restaurants, fitness centers, or hair and tanning salons. Using text and your mobile app is a great way to communicate with patrons or fans about upcoming special events or appearances.
The great thing about mobile marketing is that coupons are never lost or forgotten at home, and you can deploy the message at the exact time you pick. Send out a message containing a dinner special in the late afternoon, so they are thinking about your restaurant when planning dinner. With a read rate of over 90%, feel confident that your message is being received and seen!
Setting up and starting with Call 2 Action Mobile marketing is easy. We’ve streamlined the process for you and give you the resources you need to start a successful marketing campaign. With Call 2 Action Mobile you can:
- Send marketing or alert messages immediately.
- Utilize your text marketing program for sending coupons, invitations and reminders.
- Enjoy our automatic opt-in system that adds opt-ins to lists as they subscribe.
- Rest assured that opt outs will unsubscribe for you automatically.
Collecting opt in cell phone numbers for a targeted text marketing campaign
The first step in a great text marketing campaign is to collect cell phone numbers and obtain permission to send text messages with the promise of sending valuable offers in return for the subscription signup. Effective text marketing campaigns use creative tactics such as prizes, memberships, bonuses and other free stuff.
Questions?
Call us at 314-616-1954, or contact us via email to sign up for the Call 2 Action Mobile unlimited texting program and mobile app. We will be happy to answer any of your questions.
