Call 2 Action Mobile packages feature a Smartphone app and 6-page website that includes an alert page that is customized by each client. Unlimited text messaging is also included with each package.

Mobile marketing is quickly becoming a cornerstone of enhanced business exposure for small businesses. When a client decides to add mobile to their marketing strategy, they can experience a profound increase in their bottom line within just a few months. Generally at a tremendous savings.

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According to the 2010 U.S. Local Mobile Advertising and Promotions Forecast, $90 million was spent on text message marketing in 2009. That number is expected to increase to $6.52 billion by 2015. Despite the rapid growth, text message marketing is still very much in its infancy. While businesses are aware of its potential to reach customers anywhere at any time, it needs to be used correctly to transform its potential into sales.

Give your customers a reason to subscribe to your text list

Text marketing programs are permission-based and subscribers can opt out of your list at any time. That means that restaurant owners need to give their subscribers a good reason to opt-in and stay in. One way to do this is to offer customers an incentive while they are already engaged with your product. An invitation to text a keyword to a short code can be added to your menu or table signage while waiting for a server to deliver a meal, for example.

Select a meaningful keyword

Select a keyword that is relevant to your business. Keep it short and simple. Avoid using random numbers, underscores, hyphens, or other symbols that may be forgotten.

Timing is everything

Catch customers on the move and create a sense of urgency. For example, if you want to increase your lunch crowd, send a text message with a special lunch time offer at about 10 a.m. Just about the time that your customer is thinking about lunch. To up the urgency, have the special offer expire right after lunch time.

Begin to interact

Text coupons send a message directly to your customer, engaging them with your restaurant. Make sure to begin the interaction by sending a special offer in reply when a customer opts in. It is important to thank subscribers for giving you permission to earn their business.

Make the most of your text messages

Text offer redemption rate is about 25% higher than printable Internet coupons, and about ten times higher than direct mail or manufacturer newspaper insert coupons, and at a fraction of the cost. Text promotions have the ability to not only increase restaurant sales, they can also establish a more lasting relationship with your engaged customer base.

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Get Creative with Your Mobile Marketing Campaigns

Text campaigns allow a number of applications and uses. They are limited only by the company’s creativity. Messages that text marketing typically employs are promotional and informational. Review your business goals and objectives. Your business will likely be able to apply both types of messages to keep customers engaged.

Growing a Subscriber List

It is critical to the success of the campaign that a business respects the privacy of the subscriber. Always obtain permission by using an opt-in procedure before texting. Sending unsolicited messages to customers creates a bad impression, and damages brand recognition. Customers may decide to avoid using your service, or even file a complaint. A double opt-in process for subscribers that ensures willing participation in your text marketing program.

Mobile Marketing Does Not Have to be Expensive

Making the jump to a mobile marketing strategy may seem out of your reach, but it really isn’t. Call 2 Action Mobile’s mobile app, web, and unlimited text packages are designed to help small and medium business owners, as well as non-profit organizations, compete in the mobile arena.

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